Nephthys partnered with Adweek to bring visual flair to their in-depth exploration of Return on Ad Spend (ROAS). She created compelling illustrations for the article "Everything You Need to Know About ROAS RIGHT NOW," which delves into the new reality of digital advertising in 2024. Her artwork visually interprets key concepts such as the expensive advertising landscape, cookie loss impact, shifting consumer behaviours, and multichannel strategies. Nephthys's illustrations enhance the article's engagement and help readers grasp complex ideas about how ROAS guides marketers in assessing campaign effectiveness, understanding audience changes, and driving business results in a challenging digital environment.